The 2007/2008 Pilkington Activ™ Campaign
The hugely successful 2006 campaign helped sales reach an all time high. So going one better was always going to be a challenge. But after putting all our effort into the new campaign, we were confident that it would be a worthy successor.
Raising the Bar
The 2007/2008 TV campaign for Pilkington Activ™ Self-Cleaning Glass once again used the inventions theme - but this time the ads were themed around home shopping channels. In typical style, the home shopping channel presenter tries his enthusiastic best to sell the latest state of the art product. But, unlike Pilkington Activ™, the Leisurely Lounger and the Extractor 3000 are too good to be true and end up doing more harm than good.
A Holistic Marketing Campaign
Not content with just a TV campaign, Pilkington Activ™ also targets people in the market for replacement windows and conservatories through extensive PR in home interest titles. Over and above this the Activ range of products also has a continued online.